Title: From Plan to Global: Building a Business That Works
Case Analysis by Andrian Christian Paul Gadin INTRODUCTION In today’s fast-paced digital world, having a solid plan is key to business success. But with so many terms flying around— digital marketing plans , action plans , business model canvas , and even global strategy —it can get a little overwhelming. Don’t worry! In this blog post, I’ll break them down in a simple and relatable way. A. What is a Digital Marketing Plan ? A Digital Marketing Plan is like a GPS for promoting your business online. It outlines how you'll use digital tools—like social media, search engines, emails, and websites—to reach your audience and grow your brand. Example: Imagine you’re opening a coffee shop. Your digital marketing plan might include creating a Facebook page, running Instagram ads, and sending out a monthly email newsletter with special offers. Key elements include: Goals (like increasing website visits or sales) Target audience Platforms to use (Facebook, Google, etc.) Bud...