GADIN - CASE ANALYSIS
Andrian Christian Paul Gadin BSEMC 3B CASE ANALYSIS INTRODUCTION The case focuses on a leading UK supermarket chain that expanded into offering financial services through a white-label agreement. Despite their strong presence in the grocery market, the supermarket faced challenges in converting website visitors into customers for these financial products. The main issue was the difficulty of integrating financial services into their primarily grocery-focused website, which led to a poor user experience and low conversion rates. SUMMARY The case revolves around a well-established UK supermarket chain that ventured into offering financial services through a white-label agreement. However, the supermarket faced difficulties converting visitors into customers for these financial products due to the challenge of integrating them into their grocery-focused website. The user experience was hampered by unclear navigation, confusing form fields, and insufficient error signposting, which r...